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What we are learning from the accounts we run, written up so you can use it.
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Research
When a hotel loses rate parity on Google, the damage follows travelers into brand search and paid social remarketing, the channels most hotels consider their safest direct-booking drivers.
September 22, 2026 · 8 min read
Hospitality
Free booking links now deliver a third of Google metasearch bookings. At destination hotels, paid Hotel Ads are sometimes optional. At city center hotels they are not, and paid costs more per new booking than in-platform reporting suggests.
November 3, 2026 · 5 min read
