Performance Marketing built for hotels.
From single boutique properties to portfolios of 50+, we run direct-revenue programs for the marketing teams that compete on character — without the infrastructure of a global brand.
Independent hotels · Boutique chains · Direct-revenue first
The Shift
OTAs are eating into margin with every booking they intercept.
Each property has its own positioning. Generic campaigns don't move the needle.
Staffing scales linearly. Profitable bookings don't have to.
We engineer the media operations and AI-powered creative that let a small team perform like a large one — without giving up the property-level distinctiveness that wins the booking.
Trusted by
Boutique chains and management groups operating 70+ independent properties.
National Management Groups
Streamlined operations for large-scale boutique hospitality portfolios.
Urban Luxury Collections
High-performance marketing for premium metropolitan stays.
Coastal & Destination Resorts
Experiential growth strategies for leisure-first destinations.
Corporate Travel Hubs
Optimized funnels for the modern business traveler segment.
Operating performance media and direct-revenue infrastructure across domestic and international markets — from high-ADR metropolitan boutiques to sprawling waterfront resorts.
How we operate
Built for the way you actually operate.
Three things make portfolio marketing different from running a single property — and they're the three things we've built our operations around.
Portfolio-scale efficiency
One media operations team, dozens of properties. We standardize the heavy back-end work — data feeds, tagging, dashboards, audience strategy — giving every property enterprise-grade infrastructure without adding to your payroll. We centralize the overhead, giving you scale without the bloat.
Property-level distinctiveness
Efficiency shouldn't mean commoditization. Every asset has its own positioning, audiences, and competitive edge. We execute bespoke campaigns for each property, but roll them up into clean, portfolio-wide reporting that your CFO and ownership group can actually read. No one-size-fits-all template and no losing the unique character that wins the booking.
Direct-revenue economics
OTA commissions erode your margins. deploy a direct-booking ecosystem designed to bypass the intermediary and capture demand directly. We ignore vanity metrics like clicks and impressions, tuning every campaign to the math that actually matters to ownership: Contribution Margin and Net RevPAR.
What we do
The channels that actually drive direct revenue.
Six capabilities, run as a single direct-booking engine — not six line items on a media plan.
Metasearch
Where direct bookings are won or lost. We engineer your metasearch presence as a margin-positive direct-revenue channel — bidding tuned to property-level economics, real-time rate-parity monitoring, and full visibility into the auctions that decide whether a guest books with you or with an OTA. The most leveraged channel in hospitality, run with the rigor it deserves.
Google Hotel Ads · Tripadvisor · Kayak · Trivago · Bing Hotel Ads
Paid Social
The inspiration phase, where boutique properties win or disappear. We deploy property-level creative strategies that merge the visual storytelling of independent hotels with the algorithm-first targeting of platforms like Meta and TikTok. Every property gets its own audience, its own creative cadence, and its own conversion story — not a templated one-size-fits-all campaign.
Meta Ads · TikTok Ads · Pinterest
AI-Powered Ads
PMAX, Meta Advantage+ and broader AI-driven ad systems executed with hospitality-specific governance. We feed the algorithmss clean signals — property feeds, rate data, custom audience inputs — and rigorously monitor placement quality so AI campaigns scale efficiency across dozens of properties without cannibalizing your brand traffic or existing direct-booking channels.
Google PMAX · Meta Advantage+ · TikTok Smart+
Programmatic & CTV
Open-web prospecting and Connected TV for properties ready to invest above the line. Algorithmic bidding against your first-party guest data, geo-targeted activation in key feeder markets, and creative built specifically for the big screen — not just a social video stretched into a 15-second pre-roll. Uniquely powerful for resort properties and high-ADR urban hotels.
DV360 · YouTube · CTV · Audio · Open Web
Paid Search
The defensive layer. Brand defense against OTAs bidding on your property name, property-level non-brand campaigns for high-intent location queries ("hotels near [landmark]"), and competitive conquest where the math works. Search is no longer where hospitality growth happens — but it's where direct revenue leaks if you ignore it.
Google Ads · Microsoft Ads
App
Loyalty, repeat bookings, and the long-term economics of guest lifetime value. We engineer app campaigns that drive aggressive user acquisition for properties with branded apps, then activate first-party data to turn one-time guests into repeat direct bookers, maximizing the leverage of your cross-property loyalty programs.
Apple Search Ads · Google App Campaigns
How we partner
You're not just hiring media buyers.
Every Brightly engagement ships with the cross-functional infrastructure that makes performance media actually perform. No upsell required.
AI Ad Copy Agent
Continuous, AI-driven iteration of your ad copy for maximum performance.
Custom Analytics Dashboards
Real-time reporting customized to your business goals — including hospitality modules like Rate Parity and ADR / RevPAR tracking.
Media Tagging & Tracking
We handle all campaign-related pixel and tag implementations to ensure pristine conversion data.
1P Audience Strategy
A custom blueprint for activating your first-party guest data across advertising channels.
Available upgrades
AI Motion & Creative Production
Image-to-video generation and net-new static or motion creative.
Compliance & Privacy
CMP implementation and full compliance auditing.
Enterprise Cloud Integrations
Server-side tracking, cloud data warehousing, and custom API measurement.