Project Beaker
Where we share the internal tools that power Brightly Media Labs.
We're a marketing agency first. But when we couldn't find the right tools to do our best work, we built them. Project Beaker is the lab where those internal tools graduate into products — battle-tested by our own teams, then released for yours.
Turn Google Sheets into an Automated Notification Engine
Built for our Account Management team. Now available for yours.
- Monitor any rangeWatch specific cells, columns, or whole sheets. Unlimited alerts per document.
- Trigger on anythingFormula recalcs, bulk pastes, status changes, regex matches, threshold crossings.
- 5 notification channelsEmail, Google Chat, Slack, MS Teams, and Discord — sent simultaneously.
- Static or dynamic recipientsHard-coded destinations or route alerts using row data (e.g. the manager's email).
- Custom messages with variables{{value}}, {{col:A}}, {{rownum}}, {{url}} — inject live spreadsheet data into every alert.
- Group simultaneous alertsBulk edits become one digest message per recipient — no more inbox spam.
Free tier includes 2 active alerts. Pro plan unlocks unlimited.
Real workflows, running on Sheets you already have.
A few patterns our own team uses every day.
Budget pacing
Multiple accounts over pacing → grouped Slack pings to each account owner, one digest per person instead of dozens of pings.
Campaign performance
Sudden conversion drop → email to the ad ops team and a Slack ping to the account owner pulled directly from the row.
Status milestones
Stage marked “Complete” → fire once only. No spam if the row is edited again later.
More tools, brewing now.
We're always tinkering on something new. If you have a workflow you wish someone would build a tool for, we'd love to hear it.
Pitch us an idea