Performance Marketing for the brands building what's next.
Built around Meta, TikTok, Shopping, and Amazon — with the creative velocity, signal infrastructure, and margin discipline that profitable DTC growth actually requires. We're the team you call when ROAS stops being enough.
DTC-first · Creative built-in · Margin-aware
The Shift
CAC keeps climbing. The cheap audiences are gone.
iOS broke the easy attribution math. Most teams are flying half-blind.
Creative is now the variable that decides whether you scale or stall.
We build the creative engine, the measurement spine, and the channel mix that profitable DTC growth actually requires.
What we do
The channels and the craft.
Six capabilities. Run as one engine, not six line items.
Paid Social
The center of gravity for DTC. We treat Meta and TikTok as a daily creative production line — algorithm-first targeting, dynamic product ads, and a creative testing cadence that compounds learning instead of burning budget. Built for the brands where social IS the funnel, not a top-of-funnel tax.
Meta Ads · TikTok Ads · Pinterest · Snap · Reddit
Shopping & Feeds
Where most growth is hiding. We engineer your product feed as a first-class growth surface — merchant center health, attribute optimization, custom labels, and bidding tuned to contribution margin instead of revenue. Because Shopping campaigns only work as well as the data feeding them.
Google Shopping · Microsoft Shopping · Feed Optimization · Merchant Center
AI-Powered Ads
PMAX and Advantage+ Shopping done with governance, not blind automation. We give the algorithms the inputs they need — clean signal, quality creative, structured assets — and we monitor placement quality so AI campaigns scale efficiency instead of cannibalizing your brand traffic.
Google PMAX · Meta Advantage+ · TikTok Smart+ · Automation Governance
Marketplaces
Amazon is a strategic decision, not an afterthought. We build full-funnel Amazon Ads programs — Sponsored Products, Brands, Display, DSP — and help you decide what to lean into vs. what to defend on your own .com. The same logic extends to Walmart Connect and Target Roundel when it earns its place.
Amazon Ads · Amazon DSP · Walmart Connect · Target Roundel
Programmatic & CTV
Open-web prospecting and CTV for brands ready to spend above the line without spending stupidly. Algorithmic bidding against your 1P data, real-time audience activation, and creative built specifically for the screen — not a Meta video stretched into a 15-second pre-roll.
DV360 · The Trade Desk · CTV Inventory · Audio
Paid Search
The defensive layer. Brand defense, competitor terms, and bottom-funnel non-brand built for efficiency. Search is no longer where DTC growth happens — but it's where it leaks if you ignore it.
Google Ads · Microsoft Ads · YouTube Search
How we partner
You're not just hiring media buyers.
Every Brightly engagement ships with the cross-functional infrastructure that makes performance media actually perform. No upsell required.
AI Ad Copy Agent
Continuous, AI-driven iteration of your ad copy for maximum performance.
Custom Analytics Dashboards
Real-time reporting customized to your business goals — including DTC modules like Contribution Margin and MER tracking.
Media Tagging & Tracking
We handle all campaign-related pixel and tag implementations to ensure pristine conversion data.
1P Audience Strategy
A custom blueprint for activating your first-party data across advertising channels.
Available upgrades
AI Motion & Creative Production
Image-to-video generation and net-new static or motion creative.
Compliance & Privacy
CMP implementation and full compliance auditing.
Enterprise Cloud Integrations
Server-side tracking, cloud data warehousing, and custom API measurement.