Performance marketing built for enrollment.
From single flagship programs to whole institutions, we run closed-loop enrollment engines that fill your funnel with qualified, ready-to-deposit students, not just impressions.
Universities · Graduate programs · Study-abroad · Providers
How students actually decide
The college search is a loop, not a funnel.
Students and parents move between your website, search, social media, and third-party review sites in any order, over 12 to 18 months, on different devices. Each touchpoint sets up the next. And there are two decision-makers in the loop, not one: the student, and the person paying.
What we do
The channels that actually drive yield.
Four capabilities, run as a single enrollment engine tied to your academic calendar, from first inquiry through paid deposit.
Paid Social
Undergraduate enrollment is a two-track sale. We build distinct paths: campus culture for Gen Z prospective students on TikTok and Instagram, and outcome-focused messaging for the parents and financial backers who influence the decision, on Meta and LinkedIn. On LinkedIn we hyper-target grad and professional prospects by school, major, employer, and degree level.
Meta Ads · TikTok Ads · LinkedIn Ads
AI-Powered Ads
Your best future students look like your best past ones. We activate your first-party inquiry and applicant lists to build lookalike audiences that find more students who resemble your strongest cohorts, then let AI-driven bidding and creative scale what converts, governed by a senior strategist so spend compounds toward deposits, not vanity reach.
Google PMAX · Meta Advantage+ · TikTok Smart+
Programmatic & CTV
Open-web prospecting and Connected TV to put your institution in front of families during the critical early-awareness and FAFSA-planning windows, when a prospective class is still forming its shortlist and parents are weighing cost and outcomes.
DV360 · YouTube · CTV · Audio · Open Web
Paid Search
Students search at every stage, not just the last one. The same person who asks “what can I do with a public health degree” will ask “[your program] application deadline” a year later, and those two queries need different pages, different bids, and different measurement. We build the structure that covers the full range, then read it on completed applications rather than clicks.
Google Ads · Microsoft Ads
How we partner
Enterprise higher-ed infrastructure, as standard.
Every Brightly engagement ships with the cross-functional tech higher education actually requires, wired in from day one. No upsell required.
1P CRM Integration
Native CRM/SIS loop so spend is read against deposits and enrollments, not form fills.
Consent-Safe Measurement
We configure your ad tags and Consent Mode so tracking respects your site's consent choices, accurate measurement that stays compliant.
Full-Funnel Analytics
Dashboards tracking Inquiry → Applicant → Admit → Deposit → Enrolled, with cost per stage at every step.
AI Ad Copy Agent
Continuous AI-driven iteration of your program messaging so every campaign stays tuned for qualified applicants.
Available upgrades
Landing Page Optimization
Higher application-conversion on the program pages that matter.
AI Motion & Creative Production
Program-level video built to convert prospective students.
Compliance & Privacy
Consent Management Platform implementation and compliance auditing across your website and application pages.
SEO Monitoring
Program and degree-page rankings, Search Console health, technical crawl issues, and proactive alerts.
Enterprise Cloud Integrations
Server-side tracking, cloud data warehousing, and custom API measurement.
Strategy by program
One engine. Different plays for different programs.
The right strategy for an undergraduate class is the wrong one for an executive MBA. Select a program type to see how the approach and the KPIs shift.
Undergraduate Recruitment
A dual-audience play: reach Gen Z prospective students where they live (TikTok, Instagram) while running parallel, outcome-and-cost messaging to parents and financial backers on Meta, LinkedIn, and CTV. Campaigns are paced to financial aid timelines and your deposit deadline, with heavy brand awareness early and paid retargeting of admitted students late.
Primary KPIs
Cost-per-Inquiry
top-of-funnel efficiency
Yield Rate
admits who enroll
Cost-per-Application
completed apps from paid
How we operate
Built for the enrollment lifecycle.
Higher-ed marketing isn't a continuous booking window. It runs on intake deadlines, financial-aid milestones, and application windows, so we pace paid media to the calendar instead of running it flat year-round.
Paced to the enrollment calendar
Budgets and campaigns shift with your intake cycle: heavier into application windows and deadlines, with paid retargeting aimed at admitted students to help push toward deposit.
Program-by-program or whole-institution
Run one flagship program's funnel or coordinate every program under a single strategy, with budget flowing to the programs and intakes that need it most.
Direct-enrollment economics
We engineer to Cost-per-Deposit and Cost-per-Enrolled, tied directly to your Fall and Spring intake deadlines, so every dollar is accountable to the funnel, not to impressions.
Trusted by
Institutions filling their class with qualified, ready-to-deposit students.
Universities & Colleges
Institution-wide enrollment marketing across undergraduate, graduate, and online programs.
Graduate & Professional Programs
Career-advancement recruitment where Cost-per-Deposit and net tuition revenue are what the board sees.
Study-Abroad & Language Programs
Experience-led, parent-reassuring campaigns for immersion, exchange, and intensive-English enrollment.
Online & Continuing Education
Recruitment for online degree, certificate, and professional programs, including units brought back in-house.
Running enrollment media and closed-loop lead infrastructure across domestic and international markets, from single flagship programs to whole-institution recruitment.