ParityShield · Rate parity monitoring
Know which site undercut you, on which dates, before your next market manager call.
Other parity tools hand you a massive price grid and leave you to figure it out. ParityShield pushes high-signal alerts to your inbox, naming the seller, the exact dates, the gap, and the exact enforcement playbook to fix it.
$49 per hotel, per month.
Parity loss is intermittent, concentrated, and invisible to spot checks.
Parity loss hides in pockets: a last-minute booking window, a weekend stay. It switches on and off across the week, so searching your own hotel is one sample out of thousands of live auctions. Your Google Hotel Ads data already shows where you're losing. ParityShield turns it into alerts your revenue manager can act on.
How it works
Surgical by design: dozens of checks a day, not thousands.
Your ad data tells us exactly which dates to check. Our system tracks down who is undercutting you.
Read your ad data
Instead of blind scraping, ParityShield reads your own ads account to find where you are bleeding revenue. It pinpoints the specific lead-time bands and days you lose most.
Search the losing dates
We run targeted live searches only on the check-in dates your ad data flags. This catches the transient, close-in leaks that random spot-checks always miss.
Group the offenders
We don't just hand you a list of random websites. We trace every undercutting URL back to its parent company, so you know exactly which master contract to enforce.
The deliverable
An alert when something changes. A weekly read on where you stand.
Daily alert
Sent only when a new seller undercuts you or a gap deepens. It hands you the exact dates, the size of the gap, the auto-captured screenshot, and the playbook to fix it. If there is nothing to act on, it stays quiet.
The Calloway Hotel, Chicago
- Losing 71.4% of auctions, up 9.2 pts from last week.
Weekly digest
Where every property stood over the week that finished, whether or not anything changed. A hotel that is badly undercut and stable never deteriorates, never fires an alert, and would otherwise never be mentioned at all.
At a glance · 28 Sep to 4 Oct
| Property | Lose rate | WoW pts | Gap | Status |
|---|---|---|---|---|
| The Calloway Hotel | 71.4% | +9.2 | 7.1% | New Leak |
| Harbor Point Inn | 43.5% | -21.9 | 6.2% | At Risk |
| Marin Crest Resort | 11.8% | -3.4 | 2.0% | Healthy |
What makes it different
Three findings you will not get from a rate shopper.
Looks cheaper, costs more
Some sellers display a nightly rate below yours and cost more once mandatory fees are added. The guest clicks the lower number and pays more than they would have booking direct. We measure both prices and give you the specific playbook to fix the underlying leak.
The episodes you keep missing
Undercutting switches on and off. We hold a 28 day baseline per property, so a four day break registers as a deterioration rather than disappearing into a monthly average.
Where the loss lives
A hotel can look fine overall and lose 91% of its midweek close-in auctions. We check lead times crossed with day of week, so you know exactly which dates to prioritize.
How we compare
Precise enough to act on.
| ParityShield | Lighthouse | ParityWatch | Triptease | |
|---|---|---|---|---|
| The Deliverable | An enforcement playbook delivered to your inbox, ready to send. | Massive parity dashboards you have to manually analyze. | A daily spreadsheet of raw price comparisons. | On-site widgets and dashboard reporting. |
| The Targeting | Surgical. Checks only the exact dates your Google telemetry flags a leak. | Blindly scrapes hundreds of channels across a wide calendar. | Sweeps a rolling calendar blindly. | Reacts only after the guest is already on your website. |
| The Scope | Tracks every single seller in the live auction—from major OTAs down to rogue affiliates and uncontracted bedbanks. | Scrapes a predefined list of major contracted OTAs. | Only tracks Expedia, Booking.com, and Agoda. | Focuses on major OTAs to trigger consumer price-matching. |
| Evidence Capture | Screenshot and exact dispute playbook pushed directly to your inbox. | Automated screenshots, but they live inside a dashboard ticketing system. | Manual reproduction required. | Uses automated price-matching rather than enforcement. |
| Price & Terms | $49 per property / month. Self-serve, cancel anytime. | Enterprise pricing. Requires sales demo and annual contract. | $29 / per month. Limited to a 14-day forecast window. | Enterprise pricing. Requires sales demo and annual contract. |
Where the line sits
What this does not do.
It does not make the phone call.
The standalone software builds the unassailable case and hands you the enforcement playbook. Your team runs the play.
It does not scrape a 365-day calendar.
Legacy rate shoppers run a blind census across thousands of empty dates to justify their price tag. ParityShield is a targeted strike; it only samples the exact dates where your Google Hotel Ads telemetry proves you are actively losing bookings.
It does not guess intent.
It doesn't care why a reseller is undercutting you. It simply reports what was displayed on Google and what was charged at checkout, giving you plain-English evidence you can immediately forward to an OTA without needing a lawyer.
Pricing
One price. Per hotel, per month.
- Daily alerts when your position deteriorates
- Weekly digest for every property you monitor
- Live rate checks aimed by your own auction data
- Sellers grouped by who controls the rate
- Fee comparison on every rate that publishes one
- No contract. Cancel any time.
What we need from you: read access to your Google Ads hotel campaigns. Setup takes a day.
Get started
Tell us about your portfolio and we will send back your first read.
Frequently asked questions
Common questions about ParityShield.
Do you need access to my booking engine or PMS?
No. We compare what Google shows a shopper against your own direct rate as it appears in the same auction. Nothing touches your reservation system.
What if I do not run Google Hotel Ads?
ParityShield monitors live Google Hotel Ads auctions. If you are not currently running campaigns, we can help you set up baseline tracking, but active auctions are required for telemetry. Without them we would be checking dates at random instead of checking the dates you are actually losing.
Can I see it before I pay?
Yes. We run a read on one property and send you the first weekly digest. If the data says you have no parity problem, we will tell you that.
Will this hold up in a conversation with a market manager?
That is what it is built for. Each finding carries the check-in date, length of stay, the seller, both rates, the gap, and an auto-captured screenshot to prove it.
How many hotels can I monitor?
As many as you like, at the same rate each. Portfolios see the full list in one weekly digest rather than one email per property.