Paid Media Strategist

Role Description

The Paid Media Strategist is responsible for the end-to-end planning, execution, and optimization of performance marketing campaigns across major digital platforms (Google Ads, Meta/Facebook Ads, Microsoft Ads).

Please note: This is a highly hands-on role. You will not be passing off execution to a junior team. In this fully remote role, you will support your own book of business, taking ownership of client-specific KPIs. You will serve as the day-to-day expert for your accounts—contributing to client-facing calls, translating business goals into actionable media tactics, optimizing lead generation and conversions, and growing clients' media spend to maximize their ROI.

Key Responsibilities

• Influence Client Strategy: Support the client relationship by joining regular calls, reviewing performance data, and aligning with the lead on go-forward strategies to hit target KPIs (CPA, ROAS, lead generation).
• Optimize & Execute: Manage account pacing and optimization, including bid strategy adjustments, budget allocation, keyword development, ad copy creation, and routine account hygiene.
• Analyze Performance: Pull data from multiple platform sources to uncover trends, develop actionable insights, and translate those insights into measurable campaign improvements.
• Forecast & Plan: Create media performance forecasts and budget allocations backed by data-driven rationale.
• Collaborate: Actively participate in internal and external meetings, taking proactive ownership of next steps and campaign implementations.
• Stay Ahead of the Curve: Monitor emerging digital advertising trends and effectively communicate new testing opportunities to both clients and internal stakeholders.

Required Qualifications

• 2+ years of hands-on experience directly managing Google Ads and Meta (Facebook/Instagram) Ads campaigns, preferably within an agency environment.
• Deep platform knowledge of Google Ads, Microsoft (Bing) Ads, and Meta Ads Manager.
• Strong analytical skills with advanced proficiency in Excel/Google Sheets (pivot tables, vlookups, data visualization).
• Excellent client-facing communication skills, both verbal and written, with the ability to explain complex data simply.
• A strong understanding of the broader digital advertising and performance marketing landscape.
• Ability to work independently in a remote environment while remaining highly collaborative with the team.
• Extremely detail-oriented with a track record of executing ad trafficking and budget pacing accurately.

Additional/Bonus Skills

• Experience with the Google Marketing Platform (GMP) suite of products.
• Direct experience managing campaigns for hotel/travel or education clients.
• Foundation in SEO best practices.
• Experience with graphic design or ad creative generation tools.
• Familiarity with using AI tools to streamline digital marketing workflows.

Additional Information

• Compensation Range: $55,000 - $75,000 per year. Compensation will be determined based on the skills, qualifications, and experience of the applicant.
• Benefits: 401(k) retirement plan and matching, Paid Time Off (PTO), and medical coverage options.
• Location: Flexible, fully remote work environment (company based in Greater NYC).

About Brightly Media Labs

Brightly Media Labs is a full-service digital marketing agency dedicated to helping businesses achieve their advertising goals through efficiency and growth-driven marketing strategies.

Transparency is one of our core values, so here is the reality: We are an early-stage agency, and you will be joining a very small team. We know this isn't for everyone. We do not have layers of middle management or miles of corporate red tape. What we do have is a flexible work environment, a foundation built on decades of industry expertise, and an incredible opportunity for the right person.

We are looking for an entrepreneurial builder. If you want to come in, take ownership of your accounts, rapidly develop your skillset, and have a direct, visible impact on a company's success, you will thrive here. As we scale, you will be uniquely positioned to take on leadership roles and shape the future of our agency.