Direct Booking Diagnostic
Find exactly where your ad budget is leaking, and what it is costing you in lost revenue.
Why it matters
Most hotel ad accounts quietly bleed budget.
Campaigns serving the wrong geographies. Brand budget targeting users who already booked. Remarketing that never reaches qualified abandoners. OTAs undercutting your direct rate while you pay more to compete. The Direct Booking Diagnostic finds every leak, quantifies it in dollars, and hands you the fix.
How it works
What is your paid media really costing you in lost revenue?
Read-only AI audits every campaign, keyword, geo, and bid setting in your account.
A senior media buyer verifies each leak and determines the opportunity cost.
A prioritized fix list: what to change to recover the most revenue.
What we audit
Six audit areas, each tied to recovered spend.
Geo and location targeting
Whether campaigns actually serve their intended market.
Creative and ad strength
Ad strength, RSA coverage, extensions, and unused ad units.
Bidding and conversion tracking
Bid-strategy fit, target calibration, and clean conversion data.
Audience and first-party data
Remarketing, Customer Match, converter exclusions, and booking data feeding bids.
Account structure and overlap
Internal auction competition, and whether growth is capped by ad rank or by budget.
Keyword and query strategy
Match-type discipline, brand vs. non-brand split, and cross-campaign leakage.
Cross-channel scope
The leak is rarely in one channel.
Paid search
The six areas above, audited in depth. Most direct-response budget lives here, and so do most of the leaks.
Paid social (Meta)
The same AI-driven diagnostic, run on your Meta account.
Metasearch and rate parity
Where OTAs undercut your direct rate, by how much, on which lead times and devices.
*Rate parity and metasearch analysis requires Hotel Center linking to a Google Hotel Ads account.
Recent findings
Anonymized, from real accounts.
Ad spend inefficiency
Surfaced over 90 days from geo and tracking fixes alone.
Budget spent on unrelated terms
Brand budget leaking into non-brand and unrelated terms.
Figures are from individual client accounts and are not a projection of your results.
Starting from
$2,500Scoped per account. We can start as soon as we have read-only access.