https://www.brightlymedialabs.com/resources Research, guides and insights from Brightly Media Labs. en-us Tue, 03 Nov 2026 00:00:00 GMT https://www.brightlymedialabs.com/resources/free-booking-links-vs-paid-hotel-ads https://www.brightlymedialabs.com/resources/free-booking-links-vs-paid-hotel-ads Tue, 03 Nov 2026 00:00:00 GMT Free booking links now deliver a third of Google metasearch bookings. At destination hotels, paid Hotel Ads are sometimes optional. At city center hotels they are not, and paid costs more per new booking than in-platform reporting suggests. Research https://www.brightlymedialabs.com/resources/when-rate-parity-slips https://www.brightlymedialabs.com/resources/when-rate-parity-slips Tue, 22 Sep 2026 00:00:00 GMT When a hotel loses rate parity on Google, the damage follows travelers into brand search and paid social remarketing, the channels most hotels consider their safest direct-booking drivers. Research